I build cash-flowing service businesses
and the systems that scale them.
I’m Daniel — an operator in southwest Oklahoma. I’m obsessed with lowering labor/time costs, tightening customer experience, and turning everyday service work into clean, repeatable workflows. If it can be automated, it probably should be.
About me
I’m a small business owner who likes building things that work in the real world — not just “ideas.” I run service businesses, work hands-on when needed, and I’m constantly refining the customer journey: how people find us, how they book, how we deliver, and how we follow up.
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Automation-first operations Reduce time + labor costs with smarter workflows, templates, and AI-assisted customer service.
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Customer trust at the center Clear expectations, clean delivery, clean pickup, clean communication. Repeat customers win.
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Numbers + playbooks Simple dashboards, tight policies, and “do this, then that” instructions so anyone can execute.
My operating style
I like clean, direct, actionable outputs. If a plan can’t be implemented fast, it’s not done yet.
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Clarity beats complexity Short checklists. Clear policies. No “mystery steps.”
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Friction kills conversions Fewer clicks. Faster pages. Obvious next steps.
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Test, measure, adjust Run experiments, keep what works, cut what doesn’t.
Ventures & brands
Here are the kinds of things I build — local, practical, and focused on repeatable service + customer experience. (You can update the buttons/links below in 10 seconds.)
🎈 Lawton Inflatables
Bounce house & party rentals with simple booking, fast quotes, and clear policies.
🌱 Lawn Care Systems
Service scheduling, repeat routes, invoicing, and automation-friendly workflows.
🧰 The Hub
This site is the “who is Daniel” search result + a central launchpad for every brand.